Did a salesman assist you in that decision or did you pull the Taylor off the wall on your own and decide you liked it better? I ask because if it was the former, that's another aspect of retail marketing. Sales reps educating sales forces and offering incentives to push the product. I had a similar experience at Tobias Music in IL in the mid-90s. Walked in wanting to buy a Guild, but the owner suggested that I give Taylor a try. I've been a Taylor fan ever since. I loved the sound and feel of Taylor acoustics, and Taylor does a great job of making players feel like they're part of a broader community.