Which makes sense, given he treated the company like an uber-boutique brand and has always had that "air" about him. Heck, I recently told someone about my recent score and he gave me the same confused look that someone mentioned earlier. The brand had virtually disappeared from people's radars 15+ years ago, at least. I think that move to make Hamer boutiquey killed it. That's not to say what was created wasn't extraordinary. It was until the end. But I think back to my guys in Judas Priest slinging Hamers to where things are today and it's night and day. Of course, as Chris said, it was a multitude of things over the years. But I think that played a big role.