A manufacturer of guitars like "Hamer" needs a guitar hero, even better is a legend. A guitar legend that stands in the front line over decades an who talks about his guitar as if it meant the world to him. And in different continents and popular styles. And not types such as "I'm a fan of" or "in my sight the best guitarplayer ever". Sorry, but Rick Nilson is in Europa a nobody. I don't want to name a guitarplayer, because this is the task of the advertising management and his strategy. I'm sure, the missing of such an Idol was the mean problem of Hamer. The reputation to be a Gibson-killer means nothing.