Killer post, ZR. All I can say is that back in 1979, I was a kid with very little money, and my local music store had the greatest, most amazing selection of guitars imaginable - racks and racks of Gibsons, Fenders, Rickenbackers, Yamaha SG's, the whole deal. EVERYBODY bought these - they were just the instruments to aspire to, and I was no different, going through various Les Pauls, RD's and so on, over a 3 or 4-year period. Then one day, I walked in and saw this black Explorer hanging there on the rack with a name on the headstock no-one had ever heard of. No kudos there at all !! No pose factor !! To add insult to injury, it cost w-a-a-a-y more than a Gibson. WTF??? I played it. I loved it. I bought it. A 4-digit Hamer Standard, and I never looked back........