Leaderboard

i was very loyal to Hamer for years and bought many new ones. But, about 6 years ago, I started drinking the EBMusicMan kool aid and found it gave me similar warm fuzzys as the Hamers did. What it didn't have is the HFC. That was the real purpose of Hamer. There aint a squirlier bunch of dorks as us to keep the flame burnin.

I don't think the name matters at this point. At least not to me. Unless they can bring the team back together. I've said it before - it's not the name on the headstock, it's the people building the guitars, selecting the wood, doing the setup, etc.

Same old issue. You gotta have the product, you gotta have the marketing and you have to have the customers who will pay up. Reignite the same discussion.......How many of us here that would love to see a new "Hamer" are actually candidates for a new Custom Order starting at $4k or more? How many of us only semi-jokingly are "tree fiddy" guys? Or at least happy with buying VERY NICE used Hamers for $700-$1500? If a person plops down $5k for a new CO (Did I not hear Jol's COs start in the mid $5k range?), what will it be worth a week after delivery? Real world example.....I have a Huber Dolphin bought used for low $3k range. The guitar that was apparently the inspiration for the Tally Pro. I have a great Tally Pro that I bought (new) for closer to $4k. List was closer to $6k. To get it from Jol these days would apparently be in that ($6k) range. Love it. It is spectacular. I am NOT going to sell it for $2k, but...... The Huber is much better. (Yes, I know....The Dolphin would be more like $7k or more for an equivalent new one today). On the other side, Is there a market for $1000 guitars given some very nice ones from overseas for (street) way under $1k? You gotta sell a lot of SOMETHING to cover the overhead. So, Hamer failed in trying to go really upscale. Can they make a mass market product that is a good business model? In a world saturated with high quality instruments and a younger generation that MAY not care? I would like to think it possible. I know the idea was floated over the past year or three. Some, including me, like the romantic idea of a resurrection. I have yet to see anything (yes, I fall back on my MBA attitude) that resembles a business plan I would actually invest in. So, the practical side overrules. Still I hold out hope of Hamer coming back. I would also like to win the lottery. At least Hamer has better odds.