Leaderboard

Good lord, those damned things are FUG-LEEEEE!

...or it's really a Kramer.

I saw an add for the "Select" series on the back of some guitar mag and to me it says "a better guitar sor the SELECT few who can affort it" it was like a posh gentleman in a high-rise style appt with very regal decor and a very high maintenance(high price) lady on the bed. The guy wasn't even playing the guitar, he was just looking at it like "yeah, I can afford it" Totally lost me as an add, and totally put me off as a consumer.

Hamer had a 38-year run, better than many higher profile brands. We've gone over Hamer's marketing and manufacturing choices over the past three decades that may have contributed to their vulnerable position, ad infinitum. How long are we going to vilify Fender for not making Hamer USA their chronic charity case? Maybe Fender's and Gibson's current attempts at finding marketing angles and market niches is a symptom of the shrinking percentage of guitar-based rock in the world of pop music, in which case Hamer USA would be a low priority. It's not like Hamer could lift Fender above the fray.

Avanti. Just to keep it 'merican based. *If* Avanti could have survived and evolved past their early days. Eh, who am i kidding. I got nothin'...

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Point taken, but I'd liken Hamer more to the Packard or the Pierce Arrow for first-rate materials, meticulous build quality and attention to detail.

I dunno... but try as they might, those snazzy Fenders just don't measure up, in my book.