It is rare for people to know what Hamer is, outside of the imports. "You mean HaMMer?" No one in my age range knows the real thing. I became infatuated with them when a fellow guitarist in another high school band had a black special. Looked, sounded, played awesome. If I remember correctly, he was bitter it wasn't the Gibson he wanted, but still enjoyed it. That was also around the time No Doubt came along, and Tom Dumont rocked his wicked Standards. Everyone seems to like them when they play them, but when it's time to buy, its always Fender this, Gibson that, PRS the other thing. So much more guitar for the money, even at the list prices. Preaching to the choir here, I know, but its that brand recognition that lacked.