Exactly. This is the marketing of a disaster, plain and simple. Pretty lowbrow if you ask me. You don't have to buy it and most won't. But IMO, whether you like the given "Gibshit" or not, the company is doing something to help those affected. Look, I don't care too much what Henry's doing at Gibson these days either; on the other hand, I haven't heard of any other guitar companies -- including Hamer -- stepping up to the plate. Bag on Gibson's business practices, bag on their inconsitent quality control (I know I do), but I won't go after their "intentions" in this case. So I disagree with you Chris. I still like the axe. I don't "expect" a small guitar company to donate but it's a little asinine to go after Gibson for doing so. Last time I looked, Hamer's selling some overprice axes these days too.