May I suggest a simple NAMM display for Hamer that Fender might consider for its booth? How about a real coffin, lid open, with a killer Hamer in it (actually Neilsen's "Uncle Dick" would be perfect for this)....with a set of vampire fangs on the headstock, with a sign that simply says "Undead." A play on all the vampire craze. ......and Fender does a lottery promotion of "anything goes" Hamer Custom Order tickets to be won over 2014 (ONE build per month.) People can buy lottery tickets for some $$ amount and Fender can donate the proceeds to some cause, as it picks the winners who can place a custom build order. Cool promo...and it would keep the Hamer brand alive in a minimal way and keep a buzz going. I think it could be a cool way to gauge market demand and keep the brand alive, yet on a back burner in a cool way. Maybe even number them "Undead 1 thru 12."