I don't know Jol except for his apparently carefully constructed public persona, but I wonder which version of him is more authentic, the smug artiste who condescends and panders and writes all that soup Nazi advertising drivel, or the permed mulleted rocksar wannabe in the 1987 factory tour video on youtube? I like his guitars but get embarrassed for him. In that 1987 video he reminds me of a kid at a high school party who wants everyone to notice he's drinking a beer. For someone who acts so "authentic," he doesn't seem very genuine. I don't think I've ever seen anyone doing so much self-promotion while pretending it's beneath him-- he's the reclusive irritable artist who obviously courts the guitar mags and sends out press kits, the reluctant old-school craftsman who pretends he wouldn't put up webpages and various social media profiles if he weren't recruited to do so by others. He's a good salesman though. If he would ever stop sneering about the 80's guitars he now disowns, he could still probably convince me to buy a badass handcrafted 80's Glenn Tipton type guitar from him. But not for 38k.