I'd probably be the last to take a shot at what someone prices something at anyway, but in the case of something like this, if you really want a Standard, (and this one is a beauty), what are your choices? Wait for another? Yeah, maybe. Having a new custom order built? Oops - not so much, and if you could, wouldn't the sticker on that say somewhere near $5000? Seeing what people pay for Les Paul R9's and such, is this really too much? If that's what the market is, so be it. If you can't afford it, or don't think it's right, well, my dad paid $2800 for his first new car in 1960, but that ain't coming back either.