I've used a lot of amp sim/modeling units over the years starting back with the Zoom 3030, Boss GT-10, GT-100, GT-1000, Atomic Amplifire, Helix/HX, Fractal, Tonex One and Headrush Core. You can really get good sounds from anything these days.
I feel like the NAM stuff is the newest/latest/greatest fad that the social media folk are hyping. A few years back, IRs were the magic elixir and then only certain ones from certain companies or using your own. Now it's NAM captures and in another year or so, it'll be something else that's the pixie dust for modelers.
Most folks use 1 to 3 basic live sounds with effects on top of those sounds, so it really shouldn't be difficult to get a good tone with anything that's out.