It all makes sense, logically. Sometimes the real world differs.
I have sold and shipped dozens of guitars, more through this site than otherwise. I do apparently know how to pack and ship things properly. Very few problems over the years. But.....
One issue I had with damage at UPS WAS covered by the shop. Seemingly because I went directly to the owner of the local store front (after paying their inflated over the counter cost) and she intervened. It was a really minor thing but the buyer insisted on sending it back. (BTW, I sold it later here WITH FULL DISCLOSURE at a comparable price). Very nice Super Pro!)
Two other cases involved FedEx and paid through my account there. And, of course, they require you to buy insurance.....One was an HFC buyer and there was actual damage enroute. The other was to another buyer (Not HFC!) who was way less than honest about what happened. In each case, there was documentation (including from the original builder of the guitars) and repeated assurances of how much they valued my business. They strung me along for as much as 3 months before finally denying any responsibility. I dunno, maybe you need to prove it was THEIR truck's tire prints on the box or something. I ultimately was made whole by my separate insurance, but only after many wasted hours and final thumbs down from FedEx. Many of those hours waiting for "customer service" to pick up the phone and reassure me that they loved me).
To cap it off, when I inquired at their storefront as to whether it would make a difference if I paid THEM to pack it with all their own new packaging. In essence, I was told their MO would still be to deny the claim....."And we have lawyers on call to beat you up if you appeal". IN so many words, of course......
I reckon I have several guitars, not all Hamers, that would get some strong interest here should I post them. There IS a reason why I don't. Some are posted locally. At least a couple of repeat buyers are willing to periodically drive hundreds of miles (each way) because "I know what you got!". But they do not get sold as fast.....
Very hard for me to fault Conor on this one! I just may chat with this shop myself.