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Is FMIC trying to destroy the Hamer brand name?


G Man

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Posted

At the very least, it's good to know that they will honor the warrantees.

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Posted

I disagree with the mercy killing spiel. Yes, Hamer was on a downhill slide for a myriad of reasons, but I also think FMIC whiffed it.

Is there anyone here who doubts that FMIC knows how to market and sell guitars?

You need not go any farther than to look at Gretsch.

Hamer was euthanized, period.

Euthanized, "pulled the plug" ...

to-may-to, to-mah-to

Posted

Wood is on limits. Ya all will be happy to own a Hamer any time soon. Collect them, collect the old ones.

Posted

Guitars are a much smaller piece of popular music these days..........the producers probably use samples tanks for guitar parts. It's sad. My father probably felt the same way when the electric guitar took the place of the trumpet and saxaphone during the jazz days.

The greats makers have seen the good days pass, I can understand why they would want to move on.

Posted

I'm still optimistic.

Posted

Nothing will happen! No new Hamers again. It's dead................

Did I write this? Normally, I am deadly optimistic.

We will never see better woods built guitars from than we have seen in the past. Us Hamers have collector value.

Posted

I remain firmly optimistic that we will see more new Hamers beyond the orders that are being finished up right now.

Posted

XT production has been halted as well.

Hopefully they will reboot Hamer USA as a premier brand.

I am glad it halted as well. There is already a large crowd that believes these are the Hamers that made Hamer famous.........oblivious to the history of the company.

I hope someone uses the name to built quality guitars to the old specs. I could care less about the XT line.

Posted

I'm interested to know what "Hamer specs" are. For example the only Hamer that interests me is the Californian, and even then the only thing that truly differentiates it from a Jackson DK1 is the body wood (besides the PU config). I could so order a custom shop Jackson with all the general Californian specs that for all intensive purposes functions and sounds just like a Californian, except for the very specific body outline.

I like my '89 Californian, but I would have just as soon gotten a DK1 or a Peavey had I found one at a good price as well.

Posted

I'm interested to know what "Hamer specs" are. For example the only Hamer that interests me is the Californian, and even then the only thing that truly differentiates it from a Jackson DK1 is the body wood (besides the PU config). I could so order a custom shop Jackson with all the general Californian specs that for all intensive purposes functions and sounds just like a Californian, except for the very specific body outline.

I like my '89 Californian, but I would have just as soon gotten a DK1 or a Peavey had I found one at a good price as well.

You'd have to narrow it down a bit- DK1's came in various configs as did Cali's. Your run-of-the-mill DK1 was either a 2 H or a HSS, alder body, 24 jumbos on an ebony board, quartersawn maple neck bolted on, a Floyd and a toggle switch. Cali's had the Std, the Elite and the Limited Edition. 99.9% of those were HS configs but the LE's had an added push pull tone knob and the capability of coil tapping the bridge hummy. The earlier Stds. had rosewood boards if I'm not mistaken. Some other differences were the fret wire gauges- Cali's used something a bit smaller than jumbo IIRC. Cali's also featured Strat-style blade switches. Then there was neck radii- Jackson has their compound radius neck where as Hamer's is not.

If you wanna talk workmanship then that's a whole 'nother subject.

Now if you're not really loving your '89 Cali, I'll be happy to take it off your hands... :lol:

Posted

XT halted? Oh sh*t, that's bad news! :(

IMHO, the brand could have stayed alive just thanks to the import line. I have actually played some XT's and I think their quality is quite good.

I understand however, from a marketing point of view, that import guitars do sell more when they have a higher-end American counterpart. Thus, if the factory that builds XT's starts building Squiers, I bet that's more profitable for FMIC.

Posted

XT halted? Oh sh*t, that's bad news! :(

IMHO, the brand could have stayed alive just thanks to the import line. I have actually played some XT's and I think their quality is quite good.

I understand however, from a marketing point of view, that import guitars do sell more when they have a higher-end American counterpart. Thus, if the factory that builds XT's starts building Squiers, I bet that's more profitable for FMIC.

Hamer would end up like Kramer.

Posted

XT halted? Oh sh*t, that's bad news! :(

IMHO, the brand could have stayed alive just thanks to the import line. I have actually played some XT's and I think their quality is quite good.

I understand however, from a marketing point of view, that import guitars do sell more when they have a higher-end American counterpart. Thus, if the factory that builds XT's starts building Squiers, I bet that's more profitable for FMIC.

Hamer would end up like Kramer.
What is Hamer now?
Posted

What is Hamer now?

For all intents and purposes: dead.

Posted

XT halted? Oh sh*t, that's bad news! :(

IMHO, the brand could have stayed alive just thanks to the import line. I have actually played some XT's and I think their quality is quite good.

I understand however, from a marketing point of view, that import guitars do sell more when they have a higher-end American counterpart. Thus, if the factory that builds XT's starts building Squiers, I bet that's more profitable for FMIC.

Hamer would end up like Kramer.
What is Hamer now?

It's not Kramer. What's so great about XT that you would be willing to even risk the brand name further? Is there not enough of those guitars out there? I say if you cut off the head, let it die.

Posted

For all intents and purposes: dead.

My take on it is that the Hamer brand is essentially Walt Disney's head, cryogenically frozen until the technology/demand is there and the time is right to re-invigorate it.

I am not at all in denial, but do firmly believe that we haven't seen the last Hamers.

Posted
My take on it is that the Hamer brand is essentially Walt Disney's head, cryogenically frozen until the technology/demand is there and the time is right to re-invigorate it

I just hope Hamer ends up in better shape than Ted Williams' head. :wacko:;)

Posted

... I am not at all in denial, but do firmly believe that we haven't seen the last Hamers.

Do you, actually, know more than we do?

Posted

... I am not at all in denial, but do firmly believe that we haven't seen the last Hamers.

Do you, actually, know more than we do?

I don't think he knows more (well, at least about that subject :)). He's just got a point. The Hamer brand has a historical weight which is heavy enough so that it will eventually resurrect. I would bet on that too. This will happen! But... when and how? Well, we don't know. But it will.

Posted

The Hamer brand has a historical weight which is heavy enough so that it will eventually resurrect. I would bet on that too. This will happen! But... when and how? Well, we don't know. But it will.

I don't agree. The lack of said "weight" is a big reason why the situation is what it is.

I don't see how putting to bed a brand that wasn't strong to begin with lends itself to bringing it back with any modicum of success.

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