Gibson CEO Out of a Job

[scottcald]

https://www.billboard.com/pro/guitar-maker-gibson-president-ceo-exits-interim-ceo-named/

Wonder what's up with that?  No statement from JC Curleigh.  Sounds like he got canned.  

[Willie G. Moseley]

Here's the complete text of the press release:

Gibson Brands Announces CEO Transition

 

Brand President Cesar Gueikian Appointed as President & Interim Chief Executive Officer, Effective Immediately

NASHVILLE, TN (May 2, 2023) – Gibson Brands, Inc., the world’s most iconic guitar brand, today announced that its Board of Directors has appointed Cesar Gueikian, Gibson’s brand president, as president and interim chief executive officer, effective immediately. Gueikian succeeds James “JC” Curleigh, Gibson’s president and chief executive officer since November 2018, who will depart the company and step down as a director.

 

Gueikian joined Gibson as chief merchant officer in 2018 and was appointed as brand president in 2021. In those roles, Gueikian has spearheaded pioneering solutions for brand momentum, product innovation, media evolution and artist relations. He has been instrumental in the resurgence of Gibson, setting a new strategy centered around instruments, sound, and an expansion into media. He brings 20 years of experience as an entrepreneur, investor and financier, and a lifelong passion for music and guitars.

 

“We are transitioning to new leadership at a time of strength to ensure the company continues its momentum and is well-positioned to execute on its next phase of growth,” said Nat Zilkha, chairman of Gibson’s Board of Directors. “Cesar has played a huge role in the company’s recent success, including securing critical artist partnerships and overseeing the evolution of many of our most iconic product lines, and the Board has full confidence in his leadership.”

 

“I am honored to take on this important role with a company that means so much to me,” said Gueikian. “Gibson has shaped sound for the last 130 years, and we now have the opportunity to drive the future of music and touch people’s lives for the next 130 years. We have an obligation to continue innovating across instruments, sound, and media and to continue inspiring fans and artists of all levels to create music. I look forward to working closely with our experienced senior leadership and team of incredible craftspeople to ensure the long-term success of the business.”

 

Zilkha continued, “On behalf of the Board, I want to thank JC for helping to return Gibson to its status as an iconic brand over the last five years. We are grateful for his leadership and contributions to our partners, customers, and the music industry, and we wish him the best in his next chapter.”

 

“It has been a privilege to lead Gibson, and I’m tremendously proud of what we accomplished as a team,” said Curleigh. “I am ready for my next challenge and want to thank the Board and the Gibson team for the opportunity to guide this company. I look forward to seeing all they will accomplish in the future.”

 

About Cesar Gueikian:

Cesar Gueikian joined Gibson in 2018 as chief merchant officer, merging his business background with his lifelong passion for music and guitars. As chief merchant officer and subsequently as brand president, he has implemented numerous pioneering solutions to build brand momentum, team development, product innovation, media evolution and direct-to-consumer offerings, as well as drive profitable business growth. Cesar has also been instrumental in the resurgence of Gibson, creating Gibson Media, launching Gibson TV and securing partnerships with Gibson artists to bring their music to the world and keep Gibson culturally engaged and connected to music.

 

Prior to Gibson, Cesar co-founded Melody Capital Partners, an alternative asset manager focused on private corporate financing, restructuring and investing. Under his leadership, Melody grew from a seed investment of $100 million to more than $1.5 billion in assets under management. Before that, Cesar held leadership roles at UBS and Deutsche Bank in London and New York, respectively.

 

An accomplished musician, guitarist and songwriter, Cesar has performed with and recorded alongside artists spanning an eclectic range of music genres, such as Mana, Kirk Hammett and Rob Trujillo (Metallica), Rex Brown (Pantera), Dave Mustaine (Megadeth), Snake Sabo (Skid Row), Jared James Nichols, Richie Faulkner (Judas Priest) and Fito Paez.

 

Cesar earned a B.A. in Business from Universidad de San Andres, Buenos Aires, Argentina and an M.B.A. from The University of Chicago focused on Analytic Finance and Economics.

 

About Gibson Brands:

Gibson, the leading iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for 130 years. Founded in 1894 and headquartered in Nashville, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the leading guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, which has been on every stage since 1873, Kramer, the original MADE TO ROCK HARD guitar brand, MESA/Boogie, the home of tone, KRK, behind great music for over 30 years, and Maestro, the founder of effect pedals. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Explore more at Gibson.com, Gibson App, and on Gibson TV, follow us on Instagram, Twitter and Facebook, and visit us at the Gibson Garage.

[The Shark]

It's a hard economy to be in right now.  Not being political.  Inflation/Stagflation is really a problem.  "Luxury" items are way down on the priority list.  Heads get cut...

[Steve Haynie]

Heads might get cut to make stockholders feel more comfortable even though the new guy is stuck where the old guy was.  

That press release could be issued every year from any company with different CEO names.

[murkat]

cue the who

[beezerboy]

Bart Simpson Slag Off GIF - Bart Simpson Slag Off Used To Be About Music - Discover & Share GIFs (tenor.com)

[DaveH]

5 hours ago, murkat said:

cue the who

"meet the new boss... same as the old boss"

[Biz Prof]

8 hours ago, The Shark said:

 "Luxury" items are way down on the priority list. 

Precisely. Of course, if you dig down into the intermediate effects of inflation on consumer behavior vis-a-vis "luxury" goods, you'll likely find that exceptionally wealthy folks will still buy bespoke goods, high-end cars, $500 lunches, etc. But the average upper middle class purchaser will start feeling the pinch and begin to back off of regular purchases of things like $100 bottles of Bourbon, overseas vacations, and expensive hobby gear.  Gibson is ill suited for such an economy.

ETA:

 

[hamerhead]

The last time I seriously considered buying a new Gibson was 1978.

Still have it, so there's that.

[crunchee]

7 hours ago, Biz Prof said:

Precisely. Of course, if you dig down into the intermediate effects of inflation on consumer behavior vis-a-vis "luxury" goods, you'll likely find that exceptionally wealthy folks will still buy bespoke goods, high-end cars, $500 lunches, etc. But the average upper middle class purchaser will start feeling the pinch and begin to back off of regular purchases of things like $100 bottles of Bourbon, overseas vacations, and expensive hobby gear.  Gibson is ill suited for such an economy.

My last 'luxury' impulse buy was a '90's Peavey bass for $195, if that tells anybody anything.  

[DaveH]

Just now, crunchee said:

My last 'luxury' impulse buy was a '90's Peavey bass for $195, if that tells anybody anything.  

Yeah... You're gonna retire richer than any one of us. 😂

[crunchee]

6 minutes ago, DaveH said:

Yeah... You're gonna retire richer than any one of us. 😂

I still don't think I'm gonna be able to afford a brand-new Collings electric anytime soon (or anytime ever), that's for sure. 

[Willie G. Moseley]

Crunchee's Peavey purchase tells me he probably drives a pickup truck

[crunchee]

16 minutes ago, Willie G. Moseley said:

Crunchee's Peavey purchase tells me he probably drives a pickup truck

Not quite...try an old early 2000s Jeep TJ with an AMC-designed straight-four engine, with the back seat removed.

[Biz Prof]

8 minutes ago, Willie G. Moseley said:

Crunchee's Peavey purchase tells me he probably drives a pickup truck

Of course. That's a prerequisite for buying a Peavey.

[hamerhead]

Well, what else would you use to haul firewood??

[stobro]

2 hours ago, Biz Prof said:

Of course. That's a prerequisite for buying a Peavey.

I'm down to only 20 Peaveys at the moment. I guess I should have a dump truck.

[Biz Prof]

4 minutes ago, stobro said:

I'm down to only 20 Peaveys at the moment. I guess I should have a dump truck.

A 16+ foot utility trailer hitched to your pickup qualifies. 

[DaveH]

4 hours ago, Willie G. Moseley said:

Crunchee's Peavey purchase tells me he probably drives a pickup truck

Have you priced trucks lately?

[Dave Scepter]

2 hours ago, hamerhead said:

Well, what else would you use to haul firewood??

Shots fired! 🤣

[beezerboy]

... haul it where?  burn it right there

[MCChris]

CEOs of American institution companies like Gibson, Fender, Coke, Pepsi, Harley-Davidson, etc., are like sports coaches: hired to be fired.

In the case of Gibson, it's difficult if not impossible to move the needle when the only different thing people want from your brand is Epiphone pricing.

[scottcald]

15 hours ago, MCChris said:

CEOs of American institution companies like Gibson, Fender, Coke, Pepsi, Harley-Davidson, etc., are like sports coaches: hired to be fired.

In the case of Gibson, it's difficult if not impossible to move the needle when the only different thing people want from your brand is Epiphone pricing.

And the Epiphone more consistent QC.

[tommy p]

"Gibson Brands, Inc., the world’s most iconic guitar brand, today announced that its Board of Directors has appointed Cesar Gueikian, Gibson’s brand president, as president and interim chief executive officer, effective immediately."

This reminds me of Alex Lifeson't R&R HoF speech.  "Brand brand brand, brandy brand.  Brand brand BRAND brand brand!  Brand?  Brand!"  They might as well be making f'ing peanut butter or weed whackers.  How about getting back to making great quality instruments that people can afford?

They should keep all that "brand" talk amongst the executives; their public communication should be "we sell the great guitars that you're heard on thousands of your favorite recordings, played by hundreds of your favorite artists."  All that "brand" shit turns my stomach.

[Steve Haynie]

Is Gibson really the most iconic guitar brand?  Fender probably uses that line every now and then.