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Creating A Hamer: a behind the scenes look


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Posted

I'm not looking forward to hearing this from the Hamer Crew: "Ok this is the last one".

Posted

Watching a Guild acoustic being made just doesn't have the same effect.

Posted

Can we custom order Guild to build Gibson style Explorers with flame maple tops, bound bodies and crown inlays ??

Posted

With no logo on the headstock.

Call it a No'splorer.

Each one could come with a Hamer logo in the case.

Posted

May I suggest a simple NAMM display for Hamer that Fender might consider for its booth?

How about a real coffin, lid open, with a killer Hamer in it (actually Neilsen's "Uncle Dick" would be perfect for this)....with a set of vampire fangs on the headstock, with a sign that simply says "Undead." A play on all the vampire craze.

......and Fender does a lottery promotion of "anything goes" Hamer Custom Order tickets to be won over 2014 (ONE build per month.) People can buy lottery tickets for some $$ amount and Fender can donate the proceeds to some cause, as it picks the winners who can place a custom build order.

Cool promo...and it would keep the Hamer brand alive in a minimal way and keep a buzz going. I think it could be a cool way to gauge market demand and keep the brand alive, yet on a back burner in a cool way. Maybe even number them "Undead 1 thru 12."

Posted

That would cost FMIC way too much to consider doing.

Posted

That would cost FMIC way too much to consider doing.

Not if they reuse Bill Schultz's or Leo's coffin. :)

Posted

Undead 1 through 12?

Then they shall be 2-digits.

Posted

Hamer? It was a numbers game and Hamer couldn't compete.

Most recent, (2008?), breakdown of Electric Guitar sales by price range:

Electrics
Under $100............256,354
$101 to $200..........561,537
$201 to $350..........195,317
$351 to $600..........97,659
$601 to $1,000.......61,037
$1,001 to $1,250.....24,415
$1251 to $1,600......13,185
$1,601 to $2,000.....12,207
$2,001 to $3,000.....11,229


Source
http://dinosaurrockguitar.com/forum/...p?topic=8890.0
  • 3 weeks later...
Posted

I love it already...

Posted

Wow, that looks like a big backlog. When will it be done?

Posted

And here I thought mine was the last 12ver.

Posted

There were at least two in the queue when I was up there last fall.

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