Because they are the same people that made the great Gibson Les Pauls of the 1950s, they are continuing The Heritage of great guitar making. The early Gibsons had "The Gibson" on the headstock as well. And also, since these guys are the same guys who made Gibsons back in the '50s, that means they are really, really old. Old people say things like "I'm going to get a fish sandwich and a cup of coffee at the Burger King."